I was kind of surprised by the fact that the cover designers actually read the book and consider themselves "interpreters and translators." I kind of assumed designers got like a short summary of the plot and worked off of that because sometimes I don't like or understand the covers. The story of the Ottoman-court-painter-murder book being instilled into the experience of taking it out of the shelf surprised me because if I saw that cover I would probably think that it is just ugly and weird, so the talk made me want to appreciate covers more. I didn't really have any special respect for the profession before this Ted Talk.
I was also surprised by how much creativity went into the book jacket (e.g. for 1Q84). I feel like in my experience I remember being disappointed when I read hardcovers as a kid and took off the jacket because there was usually plain nothingness underneath. It made me want to read with the jacket on but of course that is a bit unpleasant. Also like all tankobons and in general Japanese books tend to not do anything with the jacket, I feel like.


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